The 5 Best Google SEO Strategies for 2022

These are five useful ideas that you may use to boost your website's organic search traffic. These are some of the most useful hints we've acquired over the last 6 months. Many of these will be included in our own SEO strategy.

Meta descriptions

The dreaded meta descriptions now need to be worked on. This is an old-school SEO technique. However, according to a recent survey, just 30% of websites currently include meta descriptions.

 

However, writing clear and concise meta descriptions can actually entice users to click, which means using descriptions that include your focus keywords that people are actually searching for so that when Google uses your meta description, it encourages those clicks and acts as additional marketing for your brand and website.

Restore high-performing content

After a few years, content can become obsolete. This is how things generally go. You have a blog, you update it with new content, and you share it on social media. After then, the majority of people will forget about it.

 

So go back through your top material over the last few years, as far as you want to go, and see what you can relaunch by improving it without changing the URL. Simply relaunching some of your previous content with a few new tweaks can result in significant increases in organic clicks.

Improve internal linking

When it comes to increasing clicks, Seo companies normally concentrate on two factors. A good title tag and meta description can generate more clicks, but an enhanced internal linking strategy can also boost clicks. There are certainly some internal linking chances on your website that you haven't considered yet.

Update old content with new links

Replace old links with new ones in your old material. This step is often overlooked. When you publish a new blog post or piece of content, make sure to go back and update your existing material with the new links, especially your best-performing older blog pieces.

 

Delete unnecessary links

Remove any links that aren't necessary for your website's content. That's PageRank sculpting at work. SEO page ranking causes varied emotions among people, but it is effective to an extent.. It's not the same as sculpting a page with no-follow links.

 

It's only a matter of eliminating any links that aren't necessary. Is it required for every page of your website to include a link to your team page? Is it absolutely required to have a link to your contact form on every page of your website? The answer is usually no most of the time.There may be circumstances in which it would be appropriate, however. When you delete the irrelevant links, it's easy to convey more link equity to the ones that matter, and those links are a better Google ranking signal.

Core Web Vitals

Invest in the most important aspects of your website. These are some of the latest page experience cues that Google has highlighted and will continue to focus on in 2022. In the near future, this will very certainly be a ranking element. This one boils down to site performance and providing a positive page experience. Because some of these issues are extremely technical, Google provides tools such as Lighthouse to assist with website development.